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MIOU Matcha specializes in premium, authentic Japanese matcha sourced directly from Hoshinomura. With four generations of expertise, it offers vibrant green tea noted for its sweetness and umami. MIOU emphasizes artisan craftsmanship and provides matcha powders and traditional accessories to elevate the tea-drinking experience.

This style features minimalist compositions with ample negative space or textured extreme close-ups, with a palette of muted greens, soft whites, deep browns, and warm accents like rust. It reflects the brand’s organic, natural essence and connection to tradition.